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ABT Food Industry Sdn. Bhd. (Reg: 1484448-V) was founded in October 2022. Led by Tuan Mohd Firdaus Naim Bin Desa, the company focuses on fast growth and seeks partnerships with both government and private organizations to expand its reach.

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Dip & Fry Outlet

About Dip & Fry by Chef Amirull

Dip & Fry by Chef Amirull is a fast-casual dining restaurant based in Alor Setar, Kedah, specializing in crispy, flavorful fried foods. Our menu features signature dishes such as Fish & Chips (made with premium sea perch or cod), Seafood & Chips (prawns, squid), and Buttermilk Fried Chicken & Chips, offering a satisfying twist on classic comfort food.

As part of the ABT Group, Dip & Fry is connected to a broader network of dining brands across northern Malaysia, combining resources, expertise, and a commitment to delivering quality meals. This connection allows us to maintain high standards while keeping our offerings affordable, accessible, and enjoyable for everyone.

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Our Concept

At Dip & Fry, we believe that comfort food should be simple, delicious, and visually appealing. We blend creativity and tradition, creating a casual dining experience that is thoughtfully branded and designed to delight both the palate and the eyes. Whether you are grabbing a quick meal or enjoying a casual gathering with friends and family, our dishes are crafted to satisfy your cravings for tasty, fuss-free fried foods.

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Location & Hours

Conveniently located in Alor Setar, Kedah, Dip & Fry serves guests daily from 2:00 PM to 10:00 PM, making it the perfect spot for both lunch and dinner. Our restaurant offers a welcoming environment where everyone can enjoy high-quality fried dishes in a relaxed, casual setting.

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Digital Presence & Branding

We actively engage with our community through Facebook and Instagram under the handle @dipandfrybychefamirull, sharing menu highlights, promotions, and mouth-watering food photography. Our strong branding, clear visual identity, and social-media-friendly content reflect our commitment to quality and presentation, ensuring every interaction — online or offline - reinforces the Dip & Fry experience.

What Makes Us Stand Out

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Focused Menu

We specialize in fried comfort food, from fish and seafood to chicken and chips, offering a satisfying experience for all diners.

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Strong Social Presence

Active engagement on Facebook and Instagram helps us connect with a younger, digitally savvy audience.

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Strategic Location

Being in Alor Setar allows us to serve local demand while maintaining a distinct identity outside major metropolitan markets.

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Part of ABT Group

Membership in a larger restaurant group provides synergy, shared resources, and opportunities for cross-brand promotion.

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Final Thoughts

At Dip & Fry by Chef Amirull, we are committed to delivering delicious fried food, consistent quality, and a memorable dining experience, making us a go-to destination for anyone seeking comfort, flavor, and a touch of creativity in every bite.

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