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ABT Food Industry Sdn. Bhd. (Reg: 1484448-V) was founded in October 2022. Led by Tuan Mohd Firdaus Naim Bin Desa, the company focuses on fast growth and seeks partnerships with both government and private organizations to expand its reach.
ABT Food Industry Sdn. Bhd., formally registered on October 19, 2022, with company registration number 1484448-V, is a dynamic entity led by Tuan Mohd Firdaus Naim Bin Desa. Under his committed leadership, the company actively pursues opportunities for strategic growth and market elevation. ABT Food Industry maintains an open and collaborative approach, seeking partnerships with both government and private sector entities to maximize its potential and accelerate business development.
The company's origins trace back to 2016, when its core business focused on honey import, successfully serving foreign markets such as Brunei and Singapore.
In 2020, responding to evolving market demands, the company strategically diversified its portfolio into food sales. This expansion commenced with the launch of "Abu Taha Delivery," offering Arabic fusion rice via a direct-to-customer (door-to-door) delivery model. Despite the operational challenges posed by the COVID-19 pandemic that year, Abu Taha Delivery rapidly achieved high market acceptance and strong sales volume.
Substantial demand prompted a significant expansion into physical dining, leading to the opening of the full-service Arabic concept restaurant, "Dhubai by Abu Taha," located in Hutan Kampung, Alor Setar, in August 2022. Building on this success, ABT Food Industry further evolved its brand by successfully launching a premium dining concept, "S'moll Private Dining," in 2022.
In 2025, the company continues its expansion with the introduction of a new brand, "Dip & Fry by Chef Amirull." This semi-fast-food concept specializes in high-quality fish and chips as its flagship offering, alongside other complementary dishes. Strategically located adjacent to the Dhubai restaurant, Dip & Fry has quickly gained popularity, establishing itself as a leading destination for fish and chips in the Alor Setar area.